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Parents’ Denial Fuels Childhood Obesity Epidemic

In a recent study in Childhood Obesity, more than three-quarters of parents of pre-school-age obese children described their children as being normal weight.

“The researchers also compared these 2012 survey results with those from a similar survey in 1994. Not only were the children in the recent survey significantly heavier, but the likelihood that parents could identify their child’s weight accurately had declined about 30 percent… One reason parents may have difficulty perceiving their child’s weight is because of the “new normal”: Throughout the developed world and even in some developing countries, children are generally becoming heavier.”

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